煉奶 is a very out-dated product category. When refrigeration was not common, 煉奶 had a place in our daily life as a cheap, convenient substitute for fresh milk. Now that milk products are widely distributed and everyone has a refrigerator at home, 煉奶 has become a companion with bread and toast : 奶油多 and 奶醬多. And here comes a new product idea : 花生味煉奶 in a tube for toast/bread spreading. It brings a 茶餐廳 food into home and I guess kids will love it. . It's great to see a MNC like Nestle willing to make attempts to tap on a local culture. In many companies, "Think global. Act local" is a just a plaque mounted on the wall.
煉奶 is a very out-dated product category. When refrigeration was not common, 煉奶 had a place in our daily life as a cheap, convenient substitute for fresh milk. Now that milk products are widely distributed and everyone has a refrigerator at home, 煉奶 has become a companion with bread and toast : 奶油多 and 奶醬多. And here comes a new product idea : 花生味煉奶 in a tube for toast/bread spreading. It brings a 茶餐廳 food into home and I guess kids will love it. . It's great to see a MNC like Nestle willing to make attempts to tap on a local culture. In many companies, "Think global. Act local" is a just a plaque mounted on the wall.
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