PrimeCredit

You must have seen this funny ad on TV. It doesn't look like a very expensive production but it simply stands out with the 鄭少秋's old song. The idea also taps on a realistic consumer insight : all your friends turn away when you need to borrow money. And it plays with a contrast : PrimeCredit is your "brother" to lend a helping hand when you are in need. The choice of the 鄭少秋's old song is good one as the lyrics do help to bring out the message. Although it's a kind of down-to-earth production but I think it's a remarkable one.