Speaking of mattress, Chinese New year is round the corner and it's the peak season for the selling furnitures. Vono, you may not have heard of this brand of Mattress. But you must have heard of Slumberland. Vono is in fact a lower range of mattresses produced in the same plants with similar technologies as Slumberland. So in a way, it's a poor-man Slumberland like Rolex vs Tudor. Different positioning, different brand and this is how we can avoid dilution of our core brand. The last thing we want to have is a brand that represents high price, low price, high-tech, low-tech, for kids, for adults, for the rich, for the poor, all at the same time. Don't have the money to start another brand ? That's your problem. Using your premium brand to sell lower-range products may be profitable in the short-run but it's a strategy proven unprofitable in the long-run.
Exaggeration is the name of the game in property advertising. It seems the degree of exaggeration goes with the price of the property. The name speaks it all : The Beverly Hills. Where on earth is it ? It's not in LA but in 大埔. And here is the official description from 恒 基 : 大埔吐露港灣畔海景豪華府第「比華利山別墅」，隆重呈獻超級豪華裝修皇宮別墅 ! In addition to this royal kind of luxury, there is one more innovative selling point about it if you happened to watch TV on the new year day. A two-minute ad was aired and in the ad there were like 6 Fung Shui masters praising about its good Fung Shui. So good that generations can benefit from it ! I wonder whether we can complain to TELA for such a misleading, superstitious claim.
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