創興銀行


廖創興銀行 has been rebranded to 創興銀行. The intention is obvious : to erase the family image of the bank. 「新形象‧新里程」is the slogan but the TVC doesn't look too new and creative to match the claim. It's just like any other coporate ads that talk to themselves. And a slogan remains a slogan if we fail to the consumer question "how does the change of name benefit me ?" Hopefully we will see more of their effort that make us feel they are different in terms of products and services.

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