A new product from Healthworks. A Lingzhi drink. Obviously the intention is to ride on the wave of Lingzhi health supplements. Will it sell ? Let's do a little analysis. Lingzhi health supplements are sold at around HK$400-500 a box. They spend big bugs on advertising and celebrities to brainwash consumers that "effective" Lingzhi products should cost us that much. Now this is a Lingzhi drink that costs HK$8-10 (?). Would consumers believe it has real health benefits ? If it does sell, it is just a good-tasting drink that quench the thirst.
A new product from Healthworks. A Lingzhi drink. Obviously the intention is to ride on the wave of Lingzhi health supplements. Will it sell ? Let's do a little analysis. Lingzhi health supplements are sold at around HK$400-500 a box. They spend big bugs on advertising and celebrities to brainwash consumers that "effective" Lingzhi products should cost us that much. Now this is a Lingzhi drink that costs HK$8-10 (?). Would consumers believe it has real health benefits ? If it does sell, it is just a good-tasting drink that quench the thirst.
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