Hitachi Corporate Ad

This is a coporate ad from Hitachi. It's not too creative and you must have missed it. As being a corporate ad, it can't be too creative anyway. Usually corporate ad is the kind of ad that talks to everyone. How creative can it be ? I'm not a big fan of coporate advertsing. I kind of believe that coporate image should be built through its products and services and PR. Advertising isn't the right kind of communication vehicle. But why people still use advertising ? In way management always want to fulfill some sort of corporate ego and make themeselves feel good. Like this one, Hitachi is trying to tell us that they are contributing to the future of the society in many aspects with their technologies. LG, Samsung, Sony, HSBC and Mr. Li Ka Shing are all saying they are doing that. So what ?


Comments

Anonymous said…
i would like to ask about the different between brand advertising and cooperate advertising. Can brand advertising be creative still?
11:45 pm
Louis Lau said…
A brand is usually related to a product or service that provides certain benefits to consumers and hence brand advertising is more "selling" - selling the benefit(s) of the product or service so as to generate sales. Corporate advertising is about promoting the image of the company as a whole. Most of them are not too specific about the unique benefits relevant to consumers. Like this one, they are saying they are makeing life better. Kind of a generic claim.
12:09 pm
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