Lafuma ads



One brand. Two ads sharing a similar idea. I talked about the one above before. Which one is stronger ? They look similar visually but are they really the same ? No. The one above represents a bigger idea : "unzipping" the challenge. Such a big idea is lost in the second ad on the left. Big ideas are hard to get. It takes some kind of envisioning to make a big idea campaignable. It's a disappointment in this case. How can we envision and manage campaignability ? See more. Think more. There is no other way. Advertising : be a regular reader of my blog !


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