Samsung x Le Petit Prince
Maybe you have also noticed that there are quite a few Little Prince promotions lately. This is just one of them. Looks like their licensing agent is doing their job. Will he get a wide popularity ? Like Hello Kitty ? Little Prince is a already 60 years old. It comes from a French novel/children's book translated into 150 languages. It makes several profound and idealistic points about life and love and the simple truth that people seem to forget as they grow older. He carries deeper meanings than Hello Kitty which only sells on its pretty image. But in the shallow culture of HK, Hello Kitty wins and I bet Little Prince won't be able to go into the mainstream.
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