Speaking of dying category, here is an ad from 減肥堂 and it shows how people struggle in a category that has already lost its credibility. The ad tries to ride on the negative news about the malpractice of other sliming houses in order to promote their quality image. There are ISO quality shields, good package price and celebrity endorsement in the ad. They may be proper business people with integrity. But will a single ad like this turn around the negative image ? Probably not. The ad with a re-touched celebrity image just makes them look like any other slimming houses.
Speaking of dying category, here is an ad from 減肥堂 and it shows how people struggle in a category that has already lost its credibility. The ad tries to ride on the negative news about the malpractice of other sliming houses in order to promote their quality image. There are ISO quality shields, good package price and celebrity endorsement in the ad. They may be proper business people with integrity. But will a single ad like this turn around the negative image ? Probably not. The ad with a re-touched celebrity image just makes them look like any other slimming houses.
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