The key message : some milk has won some award. When I looked at it, I was somewhat confused by the ad. Branding is all over the place. First I couldn't easily tell this 特侖蘇 is a brand from 蒙牛. Strange that they didn't make the mother brand more prominent on the pack. 特侖蘇 is a pretty strange name too and it's hard to pronounce. Guess what ? It's a phonetic translation of the "Deluxe" ! Second, there are unfamiliar names mentioned in the ad : IDF, 古和林格爾, 乳都核心區 ... all these make us, the consumers, scratch our heads as there are no elaboration. Lastly why did they won such a prestigious award ? Because the milk is rich in milk protein. Can't tell ? It's your problem. It is mentioned on the pack ...
The key message : some milk has won some award. When I looked at it, I was somewhat confused by the ad. Branding is all over the place. First I couldn't easily tell this 特侖蘇 is a brand from 蒙牛. Strange that they didn't make the mother brand more prominent on the pack. 特侖蘇 is a pretty strange name too and it's hard to pronounce. Guess what ? It's a phonetic translation of the "Deluxe" ! Second, there are unfamiliar names mentioned in the ad : IDF, 古和林格爾, 乳都核心區 ... all these make us, the consumers, scratch our heads as there are no elaboration. Lastly why did they won such a prestigious award ? Because the milk is rich in milk protein. Can't tell ? It's your problem. It is mentioned on the pack ...
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