One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
All these remind me that Chinese New Year is the right season for selling underwears, selling red underwears in specific. Red means good luck to Chinese and the logical combination is Red Temptation like in the case of Embry Form and Triumph. Triumph even pushed the idea further by promoting Purple and Golden underwears for different kinds of luck. Click on the image and look at the funny descriptions. There are so many lucky choices that it's hard to decide which one to buy !
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