Speaking of health supplement, here is an ad from Nature's Way. It tries to sell three of its products as the stress health solutions. There are quite a bit of copies : 1. description of stress 2. how stress affects your health 3. how the products can help 4. some useful tips for dealing with stress 5. the quality story of the products. Very information rich but who would read it all ? A "fill-it-all-out" mentality. But the one thing I appreciate is the HK$20 cash coupon at the end. It promotes actual purchases and it's a way to measure the effectiveness of the ad by the number of coupons redeemed.
Speaking of health supplement, here is an ad from Nature's Way. It tries to sell three of its products as the stress health solutions. There are quite a bit of copies : 1. description of stress 2. how stress affects your health 3. how the products can help 4. some useful tips for dealing with stress 5. the quality story of the products. Very information rich but who would read it all ? A "fill-it-all-out" mentality. But the one thing I appreciate is the HK$20 cash coupon at the end. It promotes actual purchases and it's a way to measure the effectiveness of the ad by the number of coupons redeemed.
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