7-Eleven 迷你扭蛋機

Glad that 7-Eleven has broken the curse of Hello Kitty at last. It is My Melody this time. Another character from Sanrio which owns Hello Kitty. These 迷你扭蛋機 were sold through the 扭蛋機 at 7-Eleven. I heard they were hot and all of them ran out in just a few days. Would 7-Elven have made a fortune out of it ? Probably not. But it drove traffic to their stores and helped the sales of other items. One clever promotion.

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