番齒兵 print ad

Sometimes we don't have to be too creative to do a good ad. In this 番齒兵 print ad, it just features a big frightened face to convey the problem. It succeeds in associating with the painful moment when seeing the dentist. Good ad can be as simple as that. Not particularly creative but it wins on relevance. The only executional suggestion is that a darker background could have been used. A grayish background is not bringing out the scary silvery dental tool visually.

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