Vidal Sassoon 50th Anniversary Bottle (?)

It's the 50th anniversary of Vidal Sassoon and they have a specially designed bottle to commemorate it. And they used a double page to advertise as well. What's the catch ? None. It doesn't offer any special benefit to consumer at all. Will the consumer buy more when the same shampoo is contained in a commemorative bottle ? I doubt it. Would they love the brand so much that they will save the bulky bottle as a collectible ? A promotion that does nothing ... They must have too much money to spend ...

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