What is advertorial ? An advertising that pretends to be an editorial. It's not an easy way of advertising at all. You need even more creativity in writing to make it work. Otherwise, it is just a long copy ad that no one would want to read. In this case, the headline is a good disguise to start with : a health warning from Department of Health (even with its logo !). But when you read on, it's an "obvious" advertising. The competitive comparison, users' testimonials and professional endorsement are all within our expectation of a typical slimming product ad. Let's not be that hard-selling in advertorial. Advertorial is about using information and stories that are of interest to the readers like editorials to soft-sell our products.
What is advertorial ? An advertising that pretends to be an editorial. It's not an easy way of advertising at all. You need even more creativity in writing to make it work. Otherwise, it is just a long copy ad that no one would want to read. In this case, the headline is a good disguise to start with : a health warning from Department of Health (even with its logo !). But when you read on, it's an "obvious" advertising. The competitive comparison, users' testimonials and professional endorsement are all within our expectation of a typical slimming product ad. Let's not be that hard-selling in advertorial. Advertorial is about using information and stories that are of interest to the readers like editorials to soft-sell our products.
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