A few weeks or months ago, there was a research reporting a trend that the income level of women is getting higher than that of men. I don't know why exactly but according to my own observation, women can be more hard working than men. And compared with other countries in Asia, Hong Kong could be the best place where women can share equal opportunities and compete with men. The higher spending power of women is driving jewelry companies into a new direction of advertising. In the past, they said men should buy expensive jewels to show their love to women. Now that they said real women should buy their own and they deserve treating themselves with the real good stuff. The growing spending power of women is something that no marketer can afford to ignore.
A few weeks or months ago, there was a research reporting a trend that the income level of women is getting higher than that of men. I don't know why exactly but according to my own observation, women can be more hard working than men. And compared with other countries in Asia, Hong Kong could be the best place where women can share equal opportunities and compete with men. The higher spending power of women is driving jewelry companies into a new direction of advertising. In the past, they said men should buy expensive jewels to show their love to women. Now that they said real women should buy their own and they deserve treating themselves with the real good stuff. The growing spending power of women is something that no marketer can afford to ignore.
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