The increasing earning power of women has led to the offspring of products and services tailored to them. Many companies tries to tap on the trend of the growing number of capable, rich, single women. Here is a good example of such attempt. The ad is split into two. First there is a blind-date trip for single people where there are different fun activities for making friends. More interested in pampering yourself ? Another option is an all-women beauty trip to Seoul. The execution of ad is not too professional but I guess there may be room for a travel agency to clearly position itself as a travel specialist for this rich single woman segment. Many of my rich single female friends do often complain they can't find good company to holiday with them.
The increasing earning power of women has led to the offspring of products and services tailored to them. Many companies tries to tap on the trend of the growing number of capable, rich, single women. Here is a good example of such attempt. The ad is split into two. First there is a blind-date trip for single people where there are different fun activities for making friends. More interested in pampering yourself ? Another option is an all-women beauty trip to Seoul. The execution of ad is not too professional but I guess there may be room for a travel agency to clearly position itself as a travel specialist for this rich single woman segment. Many of my rich single female friends do often complain they can't find good company to holiday with them.
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