Dear fellow marketers, let's be careful in dealing with event promoters. Your sacred A&P could be given to the wrong hands. Sammi's concert is on. Who owns it as a major sponsor ? Is it Hennessy ? Probably not. It might have just given a small sponsorship in exchange for some tickets for promotion. It then advertises about the promotion, giving consumers the feeling that it owns the concert. In fact the title sponsor of the concert is King Fook (see below). Don't want to get diluted ? Next time when you are approached by event promoters, look carefully at the terms and conditions. Event promoters just don't care as they make profit by using YOUR money to get exposures of their events.
Dear fellow marketers, let's be careful in dealing with event promoters. Your sacred A&P could be given to the wrong hands. Sammi's concert is on. Who owns it as a major sponsor ? Is it Hennessy ? Probably not. It might have just given a small sponsorship in exchange for some tickets for promotion. It then advertises about the promotion, giving consumers the feeling that it owns the concert. In fact the title sponsor of the concert is King Fook (see below). Don't want to get diluted ? Next time when you are approached by event promoters, look carefully at the terms and conditions. Event promoters just don't care as they make profit by using YOUR money to get exposures of their events.
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