This is a painful ad for the marketers who did it. There is one thing in common between telco and bank advertising : loads of terms and conditions (T&C) and disclaimers. Most of the time, the wordings and the phrases have to be approved by the colleagues in the legal department. Look, although this ad looks uncreative, it must have taken quite a bit of hard work by the marketers involved. Imagine it's already a big headache to coordinate between with the legal departments of both companies. Proof-reading the small prints is not easy at all too. Worst of all, you would keep on asking yourself why you are doing all these T&C as no reader would actually read them ! Banking and finance is still recruiting new blood because of the blooming market. If you are a marketer thinking about changing to a new industry, banking and finance may be worth considering. But think whether you can handle such pain.
This is a painful ad for the marketers who did it. There is one thing in common between telco and bank advertising : loads of terms and conditions (T&C) and disclaimers. Most of the time, the wordings and the phrases have to be approved by the colleagues in the legal department. Look, although this ad looks uncreative, it must have taken quite a bit of hard work by the marketers involved. Imagine it's already a big headache to coordinate between with the legal departments of both companies. Proof-reading the small prints is not easy at all too. Worst of all, you would keep on asking yourself why you are doing all these T&C as no reader would actually read them ! Banking and finance is still recruiting new blood because of the blooming market. If you are a marketer thinking about changing to a new industry, banking and finance may be worth considering. But think whether you can handle such pain.
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