These two ads represent two extremes in digital camera advertising. The Panasonic one takes a completely rational approach talking about the features of the its camera. A clear demonstration of its functions but rather boring. As for the Sony one, the claim is emotional, simply saying that its DC is a gadget for chic people. It doesn't say too much about the features of the DC. Which is a better way to go ? Given DC is a high-involvement purchase to many people, I am slightly more for the rational route. The key is coming up with a good creative to catch people's attention so that they have interest to read the rational product information.
These two ads represent two extremes in digital camera advertising. The Panasonic one takes a completely rational approach talking about the features of the its camera. A clear demonstration of its functions but rather boring. As for the Sony one, the claim is emotional, simply saying that its DC is a gadget for chic people. It doesn't say too much about the features of the DC. Which is a better way to go ? Given DC is a high-involvement purchase to many people, I am slightly more for the rational route. The key is coming up with a good creative to catch people's attention so that they have interest to read the rational product information.
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