PCCW has just launched this new multimedia service. Now you can access different information and services by your landline phone. In recent years, I think PCCW has been quite sucessful in setting up its multimedia services with some appealing contents. Since the service platform is there, it needs to increase the methods of access available to consumers in order to maximize usage : mobile phone, Now.com (web), Now TV (cable) and now the landline phone. Who would use landline phone for multimedia services ? My guess is those who don't know how to use the Interenet, probably the older generation aged above 50+. It does have a point but this EYE service isn't cheap at all. You will need pay HK$128 per month and on top you will need to pay some extras for stock quotes, the spots channels and so on. It can be quite a high price to pay for the older generation and I wonder whether it will get popular.
PCCW has just launched this new multimedia service. Now you can access different information and services by your landline phone. In recent years, I think PCCW has been quite sucessful in setting up its multimedia services with some appealing contents. Since the service platform is there, it needs to increase the methods of access available to consumers in order to maximize usage : mobile phone, Now.com (web), Now TV (cable) and now the landline phone. Who would use landline phone for multimedia services ? My guess is those who don't know how to use the Interenet, probably the older generation aged above 50+. It does have a point but this EYE service isn't cheap at all. You will need pay HK$128 per month and on top you will need to pay some extras for stock quotes, the spots channels and so on. It can be quite a high price to pay for the older generation and I wonder whether it will get popular.
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