Real PR or faked PR ? PR is about building credibility via third party's endorsement. By media relations, we need to find way to interest journalists so that they will cover the stories of our companies. It's not easy as it involves a lot of hard works and creativity. So many people would rather take the easy way out. The market is big for this kind of awards and different media and publications have been inventing various awards in different names to make advertisers (and the bosses) feel good and spend more money. Never know whether consumers would believe all these awards. Or we are just kidding ourselves ?
Real PR or faked PR ? PR is about building credibility via third party's endorsement. By media relations, we need to find way to interest journalists so that they will cover the stories of our companies. It's not easy as it involves a lot of hard works and creativity. So many people would rather take the easy way out. The market is big for this kind of awards and different media and publications have been inventing various awards in different names to make advertisers (and the bosses) feel good and spend more money. Never know whether consumers would believe all these awards. Or we are just kidding ourselves ?
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