Wall's Wii promotion

Here is an example of how execution ruins a good creative idea. The idea is simple and to the point using "mixing and matching". A Wii control on ice lolly stick says it all about this promotion. This key visual could have been played up and made the focus of attention. Too bad that it is too greedy to feature all the "big" prizes, making the ad rather cluttered. In fact we don't have to do that as we all know Wii is Wii, NDS is NDS even without these big shots. In execution, size does matter.