Mcdonald's and MTR Hello Kitty promotions


Hello Kitty promotion again. Would consumers be bored by it ? First time you created the buzz, second time it's still hot but how about repeating the same promotion ten times or twenty times ? It will lose its attraction one day and you will end up with tens of thousands of Hello Kitty in your warehouse, with media monies spent and sales unmoved. I visited McDonald's a few days ago and it seems there aren't many people redeeming the toys. There is simply no winning formula that would make you win forever. BTW, where are uncle Ronald and his gang ? They are supposed to be the icon characters of McDonald's and now that they are replaced by Hello Kitty. Isn't that strange ?

Comments

Anonymous said…
“There is simply no winning formular that would make you win forever”

Every marketer should bear this sentence in mind!
3:19 pm
Post a Comment

Popular posts from this blog

Support the 2012 constitutional package !

Image
Will you be more inclined to support the 2012 constitutional package after watching this ad ? It just provokes more criticisms. Advocacy advertising is an two-edge sword and it's not easy to handle. When done badly, it would only work against you. Advertising is considered not so credible and using advertising to advocate an issue would easily attract more rejections and cynicism. Our government should learn more from the political advertising in countries like the US and the UK . They have one common characteristic, that is, emotional appeal.
Read more

Vono Mattress

Image
Speaking of mattress, Chinese New year is round the corner and it's the peak season for the selling furnitures. Vono, you may not have heard of this brand of Mattress. But you must have heard of Slumberland. Vono is in fact a lower range of mattresses produced in the same plants with similar technologies as Slumberland. So in a way, it's a poor-man Slumberland like Rolex vs Tudor. Different positioning, different brand and this is how we can avoid dilution of our core brand. The last thing we want to have is a brand that represents high price, low price, high-tech, low-tech, for kids, for adults, for the rich, for the poor, all at the same time. Don't have the money to start another brand ? That's your problem. Using your premium brand to sell lower-range products may be profitable in the short-run but it's a strategy proven unprofitable in the long-run.
Read more

芬達 Fanta Da咩"火羅"!

Image
What does it mean by Da咩"火羅" ? Da咩 is Japanese meaning No/Stop. "火羅" is Cantonese slang meaning embarrassment. So the ad is trying to say you are smart drinking Fanta and there is no more embarrassment. Yes yes yes you are clever enough to understand what Da咩"火羅" means and there is no need for me to explain. This was exactly what I had in mind when I heard the radio ad of Fanta explaining what Da咩"火羅" means ! The ad is intended to create some kind of new buzzword for the young in the hope that it will be a 潮語 among them. Yet it is feared that this new buzzword is not understood. So an radio ad is produced to explain. Who planned all these ? The adult marketers. Buzz is not created by advertising. It tells in your face. It's not quite the way of communications to the young.
Read more