Yakult latest TVC



Guess Yakult isn't as popular as before. There are simply so many products coming with lactic bacteria and saying they are good for intestinal health. In the past, Yakult means intestinal health for the whole family especially for kids. This TVC is an attempt to give it some more new benefits, beauty and anti-ageing. Creative wise, it goes along the same line of humour and fun but the message is different from the past, targeting at the young adult segment. We can see the objective is obviously to expand usage by giving new reasons for consumption. As a consumer, I just feel that it is not the Yakult we used to know anymore. The intestinal health positioning is so deep-rooted in our mind. If it is to go into the beauty and anti-ageing arena, I think product extension could be the way to go.

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