Like many FMCG products, there must be zero or minimal market growth for tissue papers. Coupled with the entries of the relatively new players like Virjoy and 潔柔 competing on price, I bet the bigger brands like Andrex and Kleenex have been suffering from market share loss. It's not easy to fight back. New product ? Maybe. This is a new flushable wet tissue paper from Andrex. Flushable and pH 5.5 are the two key selling points. But is it attractive enough to change how we use toilet paper, i.e. use wet instead of dry toilet paper ? I think it won't be too popular and will remain niche with the highly hygiene-conscious people.
Like many FMCG products, there must be zero or minimal market growth for tissue papers. Coupled with the entries of the relatively new players like Virjoy and 潔柔 competing on price, I bet the bigger brands like Andrex and Kleenex have been suffering from market share loss. It's not easy to fight back. New product ? Maybe. This is a new flushable wet tissue paper from Andrex. Flushable and pH 5.5 are the two key selling points. But is it attractive enough to change how we use toilet paper, i.e. use wet instead of dry toilet paper ? I think it won't be too popular and will remain niche with the highly hygiene-conscious people.
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