Coke Movie

Just saw this TVC. Coke has its own movie. Why not ? It has got the money to produce a movie with the brand as the theme. With the advance of technologies in animation, producing an animated cartoon movie isn't "too expensive" and you don't need to pay for any movie stars too. The movie can be shown all over the world and it's quite a value for money in a sense. Don't know whether you have to pay to see this movie. Need to pay or not, will people go see this self-promoting movie ? It doesn't matter. This movie should be able to generate publicity and talkabouts for the brand. Further, I can already imagine the use of the movie footage for TVC later on, VCD and DVD and cartoon character merchandise produced for consumer promotions, the cartoon characters printed onto the cans to create excitement and promote collections, so on and so forth. Let's see how Coke will leverage on it.