Hong Kong Broadband TVC


This is a brilliant TVC from Hong Kong Broadband. A mockery of PCCW with a surreal presentation. Long time no see an ad that is fun to watch, easy to understand and with a clear message. More importantly, it shouldn't cost an arm and a leg to produce. The boss of Hong Kong Broadband, 王維基, is pretty fond of producing competitive advertising that is over-the-top and thanks to him, we have some interesting TVCs to watch. BTW, I just had NOW TV installed lately. I asked the technician about using the phone lines for TV signal transmission. I also wondered whether the bandwidth is enough. The guy said it might not be enough for high definition signal later on .....

Comments

葛佬 said…
I love this ad, bravo.
10:26 pm
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more