Mid Autumn festival is around the corner. Mooncake is a big gifting market and all brands are competing with heavy A&P and new gimmicky products like low fat/calories, high fiber, 冰皮, 冰燒, strawberry, mango, durian, hazelnuts, almond, red bean paste, green bean paste, you name it. Consumers are dazzled with choices. 花多眼亂, 各師各法. It's interesting to see how people compete with gimmicks in such a small market of HK. Back to this ad, is it gimmick or is it creative ? "It's time to buy your mum a tin of mooncakes" is the key message. There are a lot of improvements to be made : the words are too small, the fonts are hard to read, the product shot is too small, so on and so forth. However, I do appreciate its creative effort in making a difference among the big sea of mooncake ads that look pretty the same.
Mid Autumn festival is around the corner. Mooncake is a big gifting market and all brands are competing with heavy A&P and new gimmicky products like low fat/calories, high fiber, 冰皮, 冰燒, strawberry, mango, durian, hazelnuts, almond, red bean paste, green bean paste, you name it. Consumers are dazzled with choices. 花多眼亂, 各師各法. It's interesting to see how people compete with gimmicks in such a small market of HK. Back to this ad, is it gimmick or is it creative ? "It's time to buy your mum a tin of mooncakes" is the key message. There are a lot of improvements to be made : the words are too small, the fonts are hard to read, the product shot is too small, so on and so forth. However, I do appreciate its creative effort in making a difference among the big sea of mooncake ads that look pretty the same.
Comments