Taipan Snowy Mooncake TVC


Most mooncake ads are selling family values one way or another. Yes it's a cliche of this product category. But what if another emotional appeal is used. Here is an attempt. This TVC of Taipan snowy mooncake is selling romance. It just doesn't looks like an ad selling mooncake and it's not going to work. Jewelries, chocolates or even shampoo can be tied with romance. Mooncake for romance is awfully distant in the mind of the consumers. Giving a tin of mooncake to your girlfriend or boyfriend ? That's not very romantic at all.

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