Automatic Mah Jong Table

Automatic Mah Jong Table ! Well, don't laugh. What do you do if you are to market it ? I spotted this ad in Next magazine. It isn't cheap. The cheapest version costs HK$12,888 and it looks bulky. It's not the cup of tea of everybody. Who is this thing for ? Affluent heavy Mah Jong players who live in reasonably big apartments. While we all know placing an ad like this in Next Magazine represent a lot of wastage, how do we reach this specific target audience in a more on-target way ? Difficult, isn't it ? Any suggestion ?

Comments

1025 said…
這間公司好像在油麻地區，以前幫我買過東西。
1:14 am
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more