Sometimes gimmicks are necessary in marketing but marketing is not just about gimmicks ... Ever had the feeling of being cheated by some ads ? This ad caught my attention as it advertises something called 棋門宴. Sounds interesting, isn't it ? But when you look at the actual menu, you will be quite disappointed. The dishes in the menu are nothing special and the whole thing has nothing to do with 棋藝 at all. Who is it trying to kid ? The price is quite attractive though. It would be more honest to advertise about the value for money of the menu.
Sometimes gimmicks are necessary in marketing but marketing is not just about gimmicks ... Ever had the feeling of being cheated by some ads ? This ad caught my attention as it advertises something called 棋門宴. Sounds interesting, isn't it ? But when you look at the actual menu, you will be quite disappointed. The dishes in the menu are nothing special and the whole thing has nothing to do with 棋藝 at all. Who is it trying to kid ? The price is quite attractive though. It would be more honest to advertise about the value for money of the menu. 
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