Bonluxe is a brand of functional lingerie that hides your fat by wrapping it up and pushing it to the "right" place. Its target market is the mature women, probably aged 40 or above, who are too lazy to do exercises or finds it to expensive/time-consuming to go to slimming houses. It just provides a quick-fix solution to them. The positioning is clear enough. However, I wonder why it launches a low-waist underwear. Obviously it tries to capture the trend of low-waist trousers by offering a match. The thing is if you have a big belly and try to wear a pair of low-waist trousers, this wouldn't help at all as it doesn't wrap up your belly. (Of course if you have the same figure as the the model in the print ad, it doesn't matter what you wear.) A useless product that doesn't match with the brand positioning ...
Bonluxe is a brand of functional lingerie that hides your fat by wrapping it up and pushing it to the "right" place. Its target market is the mature women, probably aged 40 or above, who are too lazy to do exercises or finds it to expensive/time-consuming to go to slimming houses. It just provides a quick-fix solution to them. The positioning is clear enough. However, I wonder why it launches a low-waist underwear. Obviously it tries to capture the trend of low-waist trousers by offering a match. The thing is if you have a big belly and try to wear a pair of low-waist trousers, this wouldn't help at all as it doesn't wrap up your belly. (Of course if you have the same figure as the the model in the print ad, it doesn't matter what you wear.) A useless product that doesn't match with the brand positioning ... 
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