Kickers

When I was a young boy 25+ years ago, Kickers was a brand of boots aspired by secondary school students. It was a trend symbol and it was very pretty expensive too. Several hundred dollars for a pair of boot in the old days, that was a a lot of money. I could never afford a pair. Popular for several years, this brand vanished and was replaced by those brands like Timberland, Dr. Martens and so on. Why Kickers was so popular ? I can't really tell exactly as it was long time ago and I wasn't a marketer at that time . Styles, quality and high price maybe. Saw this ad. This brand is no longer into boots but it's into the student market, school-bags in specific. Looking at its advertising and styles of its bags, low chance that it can appeal to the trend-conscious youngsters who have so many choices nowadays and have the same glory in the past. Looks like it will only remain in the memory of the mature generation. Don't know who is still investing into this brand. I would just let it die. It has just lagged behind for too long.