There are 3 benefits spelled out in this print ad : 防水, 防光, 抗臭氧. This printer can print 防水 pictures. We can understand this benefit but what are 防光 and 抗臭氧 ? Nothing said. That's not important as it seems 防水 is the key benefit that appeals to consumers. I can imagine there could be loads of creative concepts to communicate the water-proof benefit. However, it has taken the celebrity route. Who is 唐素琪 ? Do you know her ? I don't. She simply doesn't add value in communicating the message. I really wonder why people are so obsessed with using celebrity ...
There are 3 benefits spelled out in this print ad : 防水, 防光, 抗臭氧. This printer can print 防水 pictures. We can understand this benefit but what are 防光 and 抗臭氧 ? Nothing said. That's not important as it seems 防水 is the key benefit that appeals to consumers. I can imagine there could be loads of creative concepts to communicate the water-proof benefit. However, it has taken the celebrity route. Who is 唐素琪 ? Do you know her ? I don't. She simply doesn't add value in communicating the message. I really wonder why people are so obsessed with using celebrity ...
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http://youtube.com/watch?v=OaNJzO2kNtc
Hong kong broadband new commercial
just a 人有我有, to have someone on their Adv. It is so direct and easy to do, spend the budget on celebrity and they don't need to have a great creative.