HK Broadband TVCs
Thanks for the contribution from an anonymous reader who sent me these links. Brilliant TVCs are rare these days. I've been seeing these TVCs for a while but didn't have time to locate them. These are the follow-on TVCs from the last one, still playing mockery of PCCW. Personally I like the Graham Bell version more. Making fun out of a dead person is usually a taboo and going into this route can be a possible turn-off. However, it manages to blend in some thoughtful executions into the TVC to ensure it is surreal and fun : the 粵語長片-like setting, the cute 牛頭馬臉 and the funny dialogue. As for the Ant version, it's not as creative as the Graham Bell version but it ls along the same concept with the last TVC. If we put both TVCs together, they are more like coming from the same series. The Graham Bell one is more creative but it's an odd one out. And I guess that's why they chose to shoot and air both at the same time. Good that they have the budget. But if you had just enough budget to shoot one TVC only, how would you choose ? Go for the Graham Bell one or the Ant one ? Not easy.
Comments
Do you have any information about which agency did this? thanks a lot!
By
The anonymous person
but seems to me, the 牛頭馬臉 version is more appealing to mature group (who are not familiar with internet stuff) and little child
and the Ant version is more appealing to the educated/teenage group as it mentioned kind of technical terms
- Don't know who their agency is ....
- It seems to me both TVCs are quite a mass appeal to internet users in general.
i thought the previous tvc may have no impact to their sales figures... until one day they can tell netvigator users the benefits that netvigator is unable to provide.
i'm netvigator user, enjoying now.com and NOW TV with no hiccup from from technical part and customer service. i need to take risk to switch to hkbn with poor customer service and unstable quality... do i have better choice?
if i were hkbn, i would not choose both...
the revenge from PCCW with their new service 1000M+
I am also using PCCW for many years, to the common user level, PCCW's speed is OK for browsing websites, downloading things, etc. and with good customer service.
But to those users who perform heavy uploading tasks (like BT, designer house sending large files, etc) PCCW is actually very weak on it. So I think the new PCCW 1000M+ service can really help PCCW to get back those customer.
And after continously "attack" from competitors, PCCW this "revenge" TVC could really draw some noise and claps from audiences!
http://wanszezit.wordpress.com/2007/11/23/%e5%bb%a3%e5%91%8a%e5%a4%a7%e6%88%b0/
This is getting very interesting !!!