Vidal Sassoon Slim Beauty

Sometimes I feel that some ads are kidding us, big brands or small brands, one way or another. Vidal Sassoon is an established shampoo brand. P&G does continuous upgrade of formulation to sustain the brand, a typical P&G way of marketing. As we all know, it's not easy to come up with a continuous flow of new/additional product benefit claims. Since breakthrough ideas are hard to find, we see quite many trivialized, sometimes unbelievable, claims. In this TVC, it says the new Vidal Sassoon can smoothen and straighten your hair so that your face looks slimmer. You must be kidding me. Of course, if you are as slim as the model in the TVC, it doesn't matter which shampoo you use. It's a windy season. Your hair won't stay covering your fatty face all the time even if you use it ...