Air and food pollutions are getting worse in HK and they are the concerns of many of us. Pollutions are health threats but none of us, except the government, can do anything about it. Interesting that AIG has taken pollution as the topic to sell its medical insurance. The ad has kind of answered the what-if question : if we fall ill because of pollutions, will the insurance cover us ? The answer is yes. Sounds like something special uniquely offered by AIG. But I'm sure many other medical insurances by other companies also cover these. Well, it doesn't matter. In advertising, the first one who make the claim first owns that claim in the mind of consumers.
Air and food pollutions are getting worse in HK and they are the concerns of many of us. Pollutions are health threats but none of us, except the government, can do anything about it. Interesting that AIG has taken pollution as the topic to sell its medical insurance. The ad has kind of answered the what-if question : if we fall ill because of pollutions, will the insurance cover us ? The answer is yes. Sounds like something special uniquely offered by AIG. But I'm sure many other medical insurances by other companies also cover these. Well, it doesn't matter. In advertising, the first one who make the claim first owns that claim in the mind of consumers.
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