Following the post of yesterday. Milk is a mature market and 蒙牛 is an example of using extension to encourage consumer to switch from other competitors. In growing markets, extension is also the common strategy to capture the growth with differentiated products. Here is a mutual fund example. 娛樂奢華基金 ! Isn't it creative ? Don't know whether this product concept will be well-received. The fact is that it is always easier to sell new products in a growing market even though the product concept is not too strong. When the hype is gone and the market gets mature, only strong brands and products with real consumer insights will survive. Working in a mature market is a challenge and a good test on marketing skills.
Following the post of yesterday. Milk is a mature market and 蒙牛 is an example of using extension to encourage consumer to switch from other competitors. In growing markets, extension is also the common strategy to capture the growth with differentiated products. Here is a mutual fund example. 娛樂奢華基金 ! Isn't it creative ? Don't know whether this product concept will be well-received. The fact is that it is always easier to sell new products in a growing market even though the product concept is not too strong. When the hype is gone and the market gets mature, only strong brands and products with real consumer insights will survive. Working in a mature market is a challenge and a good test on marketing skills.
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