EPS TVC

There is another version featuring 林海峰. Art direction wise, it's quite attention getting. However, if you just listen to the voice-over without paying attention to the small prints at the bottom, you cannot easily tell what the message is. It's a cause-related marketing initiative that should have been worth telling consumers loud and clear. Well in fact it's not really a big deal : EPS will only donate HK$1 to grow trees for every 10 purchases with it. I guess it is just too shy to tell consumers explicitly. Come to think of it, why advertise ? Let's not kid ourselves that airing advertising will build image. It is the message in advertising that matters.