Continuing education is a big market. Private and not-for-profit schools like SPACE, HKMA and HKBU SCE are competing with one another for market share with all kinds of programs from certificate to doctorate levels. It's interesting to see HK4As entering the education arena too. Given its background, its courses in advertising should be very appealing and well-received. Is that right ? Hold on. Have a look at this course promotion ad. We are taking about a course in advertising from the reputable HK4As. Does it deserve a more creative ad to promote ? And we always have to consider who we are talking to in advertising. The ad doesn't tell you who the course is for ... just interested parties ??? An ad for an ad course, which doesn't really sell. What a shame.
Continuing education is a big market. Private and not-for-profit schools like SPACE, HKMA and HKBU SCE are competing with one another for market share with all kinds of programs from certificate to doctorate levels. It's interesting to see HK4As entering the education arena too. Given its background, its courses in advertising should be very appealing and well-received. Is that right ? Hold on. Have a look at this course promotion ad. We are taking about a course in advertising from the reputable HK4As. Does it deserve a more creative ad to promote ? And we always have to consider who we are talking to in advertising. The ad doesn't tell you who the course is for ... just interested parties ??? An ad for an ad course, which doesn't really sell. What a shame.
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