Vita Chocolate Milk TVC


I don't know if you have seen the older version of this TVC before. The older version was aired ages ago when Vita Chocolate Milk was launched. With the jingle and the cartoon execution, it is a classic. It's a pretty good ad too as it communicates a clear positioning : perfectly balanced taste of both milk and chocolate. It's good to see an updated version of it. On the other hand, however, it's rather strange to have the new product tag-on in the ad. One of the new products is 200% chocolate milk ... that is kind of self-defeating with the perfectly balanced taste positioning ... does the 200% taste better than the original ???



Comments

classybabe said…
I used to love that old commercial! Any idea if the old commercial with the jingle is floating around anywhere?
6:25 am
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