There are several things about this print ad worth discussing. It has no key visual per se but a provocative headline. It still caught the eyes among other ads with a clean and tidy execution. The ads says Holiday Inn is a worry-free, caring hotel for business travelers. In the past business travelers are stereotyped as males aged 30 something, probably in dark suits. The fact is that women are raising in the business world. Targeting women business travelers, this ad is a reflection of the change. Yes women nowadays need to balance between career and family. However, it's funny that there is a story writing competition for them to submit stories about the challenges they have encountered at work. Aren't they just too busy to participate ?
There are several things about this print ad worth discussing. It has no key visual per se but a provocative headline. It still caught the eyes among other ads with a clean and tidy execution. The ads says Holiday Inn is a worry-free, caring hotel for business travelers. In the past business travelers are stereotyped as males aged 30 something, probably in dark suits. The fact is that women are raising in the business world. Targeting women business travelers, this ad is a reflection of the change. Yes women nowadays need to balance between career and family. However, it's funny that there is a story writing competition for them to submit stories about the challenges they have encountered at work. Aren't they just too busy to participate ? 
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