If you join NOW TV, you can buy a 2-in-1 HD decoder for the free (TVB and ATV) and NOW HD channels at discounted price HK$990. As a marketer, this promotion makes a lot of sense while catching the HD hype and probably the decoder is a self-liquidating redemption item sold at HK$990. The standalone NOW TV decoder (the one without HD) represents a pure cost item. Good thinking but would it be a real attraction for people to join NOW TV ? Probably not. Most consumers are still having a wait-and-see attitude towards HD TV knowing that the infrastructure is not too ready. Consumers are also smart enough to wait for the prices to come down before they consider different alternatives. For this NOW TV HD decoder, it may be something in the consideration, if it's free !
If you join NOW TV, you can buy a 2-in-1 HD decoder for the free (TVB and ATV) and NOW HD channels at discounted price HK$990. As a marketer, this promotion makes a lot of sense while catching the HD hype and probably the decoder is a self-liquidating redemption item sold at HK$990. The standalone NOW TV decoder (the one without HD) represents a pure cost item. Good thinking but would it be a real attraction for people to join NOW TV ? Probably not. Most consumers are still having a wait-and-see attitude towards HD TV knowing that the infrastructure is not too ready. Consumers are also smart enough to wait for the prices to come down before they consider different alternatives. For this NOW TV HD decoder, it may be something in the consideration, if it's free !
Comments
And you can't cancel the contract unless you pay out all the months of the 2 year contract!