Every marketer is looking for new ways of communicating with consumers. Consumers are overloaded with advertising messages everywhere anytime in their daily lives. It's not easy to find ways to cut through the clutter. You are lucky if you have enough money to "shout" to them with a big media mix. The fact is not too many brands have that kind of monies. They tend to use some kind of disguised advertising like advertorial to "whisper" to consumers, advertising pretending to be editorial so that consumers will read. However, there are so many advertorials of all kinds and consumers are now smart enough to tell it's advertising. Then what's next ? Here is an interesting example of another kind of disguised advertising. Don't know if it will work as I find it rather hard-selling. Well, at least it's a new attempt.
Every marketer is looking for new ways of communicating with consumers. Consumers are overloaded with advertising messages everywhere anytime in their daily lives. It's not easy to find ways to cut through the clutter. You are lucky if you have enough money to "shout" to them with a big media mix. The fact is not too many brands have that kind of monies. They tend to use some kind of disguised advertising like advertorial to "whisper" to consumers, advertising pretending to be editorial so that consumers will read. However, there are so many advertorials of all kinds and consumers are now smart enough to tell it's advertising. Then what's next ? Here is an interesting example of another kind of disguised advertising. Don't know if it will work as I find it rather hard-selling. Well, at least it's a new attempt.
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