SCB credit card promotion

Does this credit card promotion of Standard Chartered look familiar ? The strategy is very much like the HSBC 全城最紅 offers where it ties with popular chains to offer great discounts. Remember the 50% off discount with Esprit and the 40% off discount with The Commercial Press ? HSBC heavily advertises these offers in order to build "the best credit card in town" image as well as generate usage revenues. Looks like SCB is going for the same route. Is it committed to doing this and launching different big offers over time ? Or is it just an one-off ? Let's see. And let's keep an eye on whether and how HSBC will react.


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