Cafe De Coral fish fillet breakfast

Seen this TVC and various promotional initiatives about the fish fillet of Cafe De Coral. It represents a sound marketing strategy for building quality image and driving sales at the same time. In this case, a novel food ingredient, New Zealand Hoki fish fillet, is brought in and added to the menu. As it's new to the consumers, the whole campaign focuses on communicating the origin and the goodness of this Hoki fish in order to arouse interest and excitement. The breakfast is sold at HK$20. It's really value for money too. If Cafe De Coral carry out this strategy continuously for longer term by bringing in a new novel ingredient each time, it will make it stand out from the competition with a high food quality image. And it's gonna take the the cooperation between sourcing and marketing to make it happen.



P.S. It's long weekend and daily post will resume on April 7. Stay tuned.


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