We do promotion either for image or sales. It's not always easy to kill two birds with one stone. If the objective of the ad is to reinforce the "priceless experience" proposition of MasterCard, it makes sense to use Japan as the theme as it's one of the most visited countries by Hongkongers. However, when it comes to the exclusive spending offers in Japan, I don't know who would really care although it's a logical tie-up. If it is really to generate revenue, it would be more effective to do joint offers with local restaurant and fashion chains. So these Japan spending offers just act as a better-than-nothing tag-on in a thematic ad.
We do promotion either for image or sales. It's not always easy to kill two birds with one stone. If the objective of the ad is to reinforce the "priceless experience" proposition of MasterCard, it makes sense to use Japan as the theme as it's one of the most visited countries by Hongkongers. However, when it comes to the exclusive spending offers in Japan, I don't know who would really care although it's a logical tie-up. If it is really to generate revenue, it would be more effective to do joint offers with local restaurant and fashion chains. So these Japan spending offers just act as a better-than-nothing tag-on in a thematic ad.
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