Rexona TVC

Just seen this new TVC of Rexona. I wouldn't say it's not funny or the key message is not clear. However, if you happened to see its previous TVC before, you would find this one rather strange as it is so inconsistent with the previous TVC. The previous TVC played on romance and surprises to spell out the need for protection for unexpected moments (the girl bumps into a guy and she is embarrassed with her sweaty armpits). As for this new one, it's more like a straight-sell with comical presentation. I would say both have merits. Just that consistency has not been considered between the two.






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